ConvertKit, Powerful Email Marketing For The Professional Blogger

DEVELOP CLOSER RELATIONSHIPS THROUGH EFFECTIVE COMMUNICATION

BY JOHAN CLAEYS, DECEMBER 19, 2017 11:00 AM

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Grow your Business with Email Marketing Automation

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ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more.

This is an in-depth review of the ConvertKit solution so you can compare my findings with other Email Marketing’ solutions you might consider. Look at this review as an informative piece of content with combined video helping you in your decision process for purchasing an email marketing solution.

Automated Email Marketing is all about automating the process of sending email and building your email list. This is not at all simple. However, email marketing is relatively inexpensive to implement, yet it is effective in sending messages to customers, and encouraging them to take action. With email marketing automation, you can send out messages to your customers at designated times.

Forms and Reporting

ConvertKit helps you use that list to grow your business through attractive forms which are easy-to-embed and customizable opt-in forms. Reports help you keep track of your growth, displaying subscriber data and opt-in conversions.

Automations and sequences

With ConvertKit it is simple to build powerful automations that send well-timed and targeted content to your subscribers. Simple workflows with “if this, then that” style automation rules and a combined drag-and-drop sequence builder are your toolset to create personalised automated emails to grow your list while scaling your business. The visual automation builder decides on how and when a reader is directed to a new sequence.

ConvertKit is very effective in sending messages to customers through sequences, and encouraging them to take action by clicking on link triggers. Link triggers are a kind of special hyperlinks, where you can tag, segment and/or initiate other sequences. Segments help you to further explore contacts, send targeted campaigns, and affect other sequences. The visual automation builder on the other hand adds functionality and decision-making on how you direct people through your sequences.

Segment and Broadcast

Send the right message to the right person at the right time through tags and segments. ConvertKit helps you learn more about your subscribers by organising them and sending highly targeted content tailored to their interests, location, and other data points. You can send one time broadcasts or integrate your blog RSS feed to send your weekly blog posts.

“Automated Email Marketing is all about automating the process of sending email and building your email list to grow your audience"

Increase operational efficiency and grow revenue faster with the use of marketing automation.

CONVERTKIT CONCLUSION

If you you sell services, courses, ebooks, printables, templates or physical products and provide regular special offers, educational information, or news that is essential in helping you build trust and establish good relationship with the people on your mailing list, then I think ConvertKit makes this process really easy.

It will for sure help you save time and communicate better with your audience, sending the right content to the right people at the right time.

In the selling business, understanding the importance of communicating with prospective customers is winning half the battle.

4/5

The Good Stuff

Easy-to-embed, customisable opt-in forms

Super simple layout with hardly any graphics

New! Drag-and-drop sequence builder

“if this, then that” style automation rules simple to implement

The Bad Stuff:

You can’t customise and design a lot in the Page Builder

No fancy templates

Business automations only through use of Zapier (in eg. Pipelines, Deals, CRM,...)

Review Summary

Product Name:

ConvertKit

Product Type:

Email Automation

Price:

Start at at $29 /month until you exceed 1K contacts

Summary:

This tutorial review summary provides gives you at a glance the best way to take as blogger your customer communications to the next level. How you can capture unique visitors to grow a successful online business.

Rating:

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