Why choosing the right service provider for your email platform is vital?Studying, trying and testing email service providers to see how they will play a key role in helping develop your strategy is
Read MoreHow to segment your email contacts listSegmenting in email marketing is all about the process of defining and subdividing your subscribers into clearly identifiable segments with similar needs, wants
Read MoreThe Incredible Potential Of Landing PagesA landing page is a website page, but the kind of page I am discussing here is a specific standalone web page disconnected from your usual website menu system,
Read MoreHow to create an online opt-in or signup form?An opt-in is a form of consent given by web users, acknowledging interest in a product or service and authorising a third party to contact them with further
Read MoreHow do businesses collect email addresses?Email has been widely accepted and it is one of the key parts of an 'e-revolution' in workplace communication. In this guide i will cover the value of email
Read MoreHow to link your form with your email storage solution?An email storage solution is mostly offered by a company that offers email marketing or bulk email services. It is with this service that opt-in
Read MoreHow are email contacts addresses stored?Understanding how email storage systems map field data, process and store collected contacts' email address details in tables is your guarantee to better address
Read MoreWhat are the best lead magnets?Lead magnets are incentives that you give your potential clients or customers in exchange for their email address (or other contact information). These are often referred
Read MoreWhy do businesses still use email?Email has been widely accepted by business, governments and non-governmental organizations in the developed world, and it is one of the key parts of an 'e-revolution'
Read More16 Lead Magnets that Encourage Loyalty and TrustLead magnets are useful in getting loyal subscribers who will patronize your business. If people entrust you with their e-mail address. That means, you
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