Email Service Provider : MailChimp or ActiveCampaign?
With little more than a handful of email service solutions. It gets confusing when you see the close similarities amongst them. It would be time well spent for internet marketers to make a comparative analysis. Here, you will find a comparison between two – MailChimp and ActiveCampaign. These are two of the most popular email service providers today. But how do they differ?
Email Service Providers : MailChimp
What can it do?
MailChimp lets you send newsletters, manage subscribers, and monitor your campaign statistics easily. Capable of automatic management of new sign-ups, as well as un-subscribing and bounce-back.
You can monitor campaigns, track emails, see click-through rate stats, create customized reports, and manage subscribers.
Personalised templates
Make personalized templates or use their available pre-made campaigns and designs.You can get this autoresponder features as “Freemium”. MailChimp is a solution where you can start out with zero financial commitment. Allowing you to send two thousand subscribers per month for free.
Mobile app
It also has a mobile app which is useful in sending, coordinating, and monitoring all of your campaigns anytime, anywhere. The app also includes several guides and tutorials to assist you in different ways.
Email Service Providers : ActiveCampaign
Added value in the business cycle
ActiveCampaign is a user-friendly marketing tool for businesses. It features different tools created to assist small to mid-sized enterprises secure, retain, and engage current and potential customers.
The platform allows you to let your new contacts be updated with the post-sale processes of your company. It can give substantial added value to any business stage. The email autoresponder is very efficient in messaging.
ActiveCampaign integrates messaging and email into one automation platform. Combined with sales automation and built-in CRM/Deals functions.
Automated sequences
ActiveCampaign empowers businesses by providing them with specialized market workflow and automatic follow-up sequences. Combined with monitoring the performance of numerous marketing channels.
Integration with business and legacy apps
It is integrated with several other apps and services, which range from CMS apps, analytics, accounting, sales, lead generation, and support. This means that no matter what field or industry your business is in, you can take advantage of this autoresponder’s features.
FEATURE | MAILCHIMP | ACTIVECEMPAIGN |
|---|---|---|
Price | Free to $234 | $9 to $149 per month |
Ease of use | Very easy | Easy |
Best suited for | Small to mid-sized businesses, freelancers, large companies, non-profits, public offices | Small to mid-sized businesses, freelancers |
Free option | Freemium | Free demo available |
Contract period | 1 month (minimum) | 1 month (minimum) |
Event Management | None | Offered |
Integration | Total integrations: Over 560 (examples: Leadformly, Gmail, Salesforce, Outlook, Oracle, Netsuite, SugarCRM, Zapier, Microsoft Dynamics) | Total integrations: Over 600 (examples: Leadformly, Gmail, Salesforce, SugarCRM, Zapier) |
Automation | Email automation based on client behavior and preference | Marketing automation, client engagement automation |
Take a good look at our comparison table above. Carefully weigh which needs you have to prioritize to help your business succeed. Both email solutions are rated high among user reviews. Both carrying its own distilled strengths and weaknesses. Identify your needs and priorities in advance. So you can conclude and decide which of both actually brings the best outcome for your business.
